LUW is an acronym for “Lyfe U Want”. LUW is also an everyman. Read on…

Hello everyone. Before we get going, you have to know a little about me. I am an auto mechanic and a tow truck driver, a Fortune 500 CEO and a naval fighter pilot. I am all those things and more, but all you need to know is that I love women, beer, and sports and that will never change. There is 200 million years of human history that tells me that I live for the basics in life. Don’t get me wrong.  I can build a very successful company, defend our country, and take care of my kids without the help of anyone else. I am a stand up guy that will rise to any occasion that needs to be handled. In those times when I am not defending our country, becoming a captain of industry, or raising the next generation of good human beings, I am relaxing with a great woman, a cold beer, and my favorite sport.

That’s how we came up with our designs – The three things that are our greatest pleasures:

1. The Girl – Classify her however you like. To us she represents the beautiful sexy woman in our LYFE – Our wife, our girlfriend, or the woman at the other end of the bar you really want to go talk to…
2. The Beer – ‘Nuff said
3. Our favorite sport – 21 sports to choose from emblazoned on hats, t-shirts, window stickers and more. Wear ‘em and wear ‘em proud!
4. LUW – He is our guy. Good to the core and lots of fun!

Let’s rock this,

Luw

PS: If it wasn’t for women… we wouldn’t even try…